What It Means To Us When We Say That we Partner Fiercely

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Alan Martin
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Partnering Fiercely: How Deep Relationships Drive Campus Store Success

At Valore Campus, Partner Fiercely isn’t just a value we print on a poster, it’s a way of being. We’re intentional about every relationship we build. And when we commit, we commit entirely. We defend your brand, collaborate with your community, and work side-by-side with your team as equals in a partnership we intend to last for decades.

More Than a Store - A Part of the Campus

We don’t just operate on your campus; we embed ourselves into the community. That means things like:

  • Hiring local students for store positions to create real work experience and income opportunities.
  • Hosting internships in partnership with campus marketing departments.
  • Collaborating with FULL INTENT with student groups, faculty, athletics and other departments to ensure the campus store serves their needs.
  • Trying the things you'v wanted to try forever but have been told no in the past.

When we say we’re a partner, we mean it in the most meaningful way the word can be defined. We’re in the bleachers at the game, in the quad during a student event, and when invited, at the table when big campus decisions are being made. We work through problems, find opportunities for growth and meaning, and celebrate progress together.

An image that says, "When we say we're a partner, we mean it in the most meaningful way the word can be defined."

Community in Action

Our partnerships extend beyond the walls of the store:

  • Pop-up events: tents, trailers, and mobile setups at games, festivals, and orientation events.
  • Local brand partnerships: bringing local and regional vendors and community-made products into the store.
  • Customized experiences: no cookie-cutter layouts, no “one-size-fits-all” merchandise mix. Heck, we don't even have centralized purchasing!

Every campus has its own personality, goals, and potential. Our role is to understand, embrace, and amplify that potential.

An image that says, "Every campus has its own personality, goals, and potential. Our role is to understand, embrace, and amplify that potential."

Why Fierce Partnerships Matter

Some operators take a “plug-and-play” approach, dropping the same formula into every store. That’s not us. We know that true success in campus retail comes from deep integration. Being part of the traditions, the rivalries, the milestones, and the everyday life of the community.

The stronger the relationship, the better we can tailor our offerings, create meaningful engagement, and help the store become a hub for school spirit and student success.

Final Thought: Partnering fiercely most of all means showing up, just like any good relationship. Listening (for real), and building something together that’s better than what either of us could do alone.

Study on,

Alan

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Alan Martin

VP Sales, Valore Campus